The Importance of a Well Designed SEO Website

There are two things to consider when designing a  web site. Certainly the look and feel is  paramount. How do you design a site that  will stand out amongst the millions that live on the internet? How do you tap  artistic sensibilities and skillfully display them on a page that is attractive  and compelling?

What may be even more important in conceiving an  internet location is Search Engine Optimization (SEO). These are the tools and cues that live behind  the scenes to rank your site highly, preferably on the first page, when  searched for by an engine such as Google, Yahoo or Bing. No matter how beautiful and inviting your  site is, it serves no purpose if it buried on a back page of results and is not  seen. Both graphic design and SEO are  vital, but the latter might be more important to ensure the traffic to that you  desire. Analysis by the leading search  engine companies prove that visitors rarely look past the first page of  displayed results.

There are many sources that provide the tools to  build your own website, often with good looking results. Yet, while they may be attractive and  interesting, they still must incorporate the SEO tools for full rendering of  results. It may be best to find a  professional designer to assist you. There are many companies that can build your site and you can be sure to  find one that will fit your budget.

Since they will bill you for their time, it is best  to provide them with as much up front work as you can. You will have an idea of how you want to  pages to look. Do not hesitate to sketch  a drawing, perhaps in color pencils, what you desire Highlight the key words and phrases that best  define your purpose that should be incorporated into the SEO results. Your designer may have other ideas but your  efforts will serve as a starting point for your project.

Things to remember that will  contribute to a successful site with strong Search Engine Optimization are  powerful optimized graphics and how fast the pages load. Visitors are easily frustrated while waiting  to see what they are looking for and will move on to the next result if sitting  too long. Additionally, easy and  intuitive navigation through a site is important to keep a guest  interested. Key words should be highlighted,  links should be tested and work well and, above all, the basic copy needs to be  well written and displayed in an attractive form.

Once your web site is finished and in  production it is important that you revisit and update often and regularly. Hopefully your design is robust enough to  give you the high rankings you desire but this needs to be continually tested  to see if this is the case. It is  important to maintain the site with new and current information. Visitors are extremely fickle and will move  on if it appears that the information is unnecessary and dated.

By stressing these few key points in  your website development you can guarantee the traffic you desire.

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