Filed under Search Engine Optimization

The Hummingbird Update

Last week Google announced a brand new algorithm for its search engine called Hummingbird. The last time Google introduced a new algorithm was 2001. Google launched this new algorithm to getting greater accuracy of results. Search results provided by the new hummingbird algorithm will reflect the full Semantic meaning of longer search phrases. The hummingbird … Continue reading

Google Penguin 2.0

Google’s Penguin algorithm update was first announced on  April 24, 2012. The update’s purpose was aimed at decreasing certain search engine  rankings of websites that violated Google webmaster guidelines.Websites that were in violation included sites that used  black hat SEO techniques such as keyword stuffing, cloaking, participating in link  schemes, deliberate creation of duplicate content … Continue reading